ARULA

360 Campaign Development:  Print / Digital / Video / Editing

Dana Seguin, president of Arula, hired John Urbano to concept, direct, shoot, edit, and photograph all videos and photography for Arula's world premiere brand launch. In total, John has photographed, directed + filmed 20 consecutive campaigns for Arula. Arula was founded to raise the bar on the mid & plus size shopping experience and erase industry standards.