Curated for Merrell
360 Campaign Development: Concept / Print / Video / Editing
I'm a director, cinematographer, editor and a photographer. Telling emotional stories is my passion.
From Italy With Love. Arhaus sent John Urbano to his own mother's native country of Italy to document the passion that goes into making tables, chairs, and lighting. John captured techniques passed down from generation to generation. Shooting for eight days straight in Northern Italy, Urbano documented the Italian artisans, the culture, the countryside, and the families who make Arhaus furniture great. John mixed his Sicilian grandfather's 8mm footage and his own footage creating a feeling of old and new authentic Italy. Inspired by Fran Gallo's incredibly descriptive, creative writing about Italy John asked her to write the script and read the voice over.