One Direction

John Urbano directed, shot, and photographed One Direction's first two music videos and their first five album covers, helping the band become one of the most successful groups in contemporary music history.

​

John's first video for One Direction’s “What Makes You Beautiful” won two MTV video music awards and has been viewed over one billion times to date.

 

John has so far photographed five album covers for One Direction: Up All Night, What Makes You Beautiful, Live While You're Young, Take Me Home, and Gotta Be You.