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Abercrombie & Fitch
Strategy / TV Commercial / Social / Digital / Print / Video / Editing
Abercrombie & Fitch brought on John Urbano to conceptualize, shoot, direct, and edit their First Instinct fragrance campaign. This included two 30-second television commercials, digital videos for the web and social media, fragrance bottle packaging photography, and all point of sales photography. The campaign ran for three years.

First Instinct TV MENS

First Instinct TV WOMENS

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