Abercrombie & Fitch

Strategy / TV Commercial / Social / Digital / Print / Video / Editing

Abercrombie & Fitch brought on John Urbano to conceptualize, shoot, direct, and edit their First Instinct fragrance campaign. This included two 30-second television commercials, digital videos for the web and social media, fragrance bottle packaging photography, and all point of sales photography. The campaign ran for three years.

ABERCROMBIE / First Instinct  Directors Cut


First Instinct  TV MENS


First Instinct  TV WOMENS