top of page
Campaign-af-header.jpg

Abercrombie & Fitch

Strategy / TV Commercial / Social / Digital / Print / Video / Editing

Abercrombie & Fitch brought on John Urbano to conceptualize, shoot, direct, and edit their First Instinct fragrance campaign. This included two 30-second television commercials, digital videos for the web and social media, fragrance bottle packaging photography, and all point of sales photography. The campaign ran for three years.

ABERCROMBIE / First Instinct  Directors Cut

mens30.gif

First Instinct  TV MENS

womens30.gif

First Instinct  TV WOMENS

abercrombie-ads.jpg
bottom of page