360 Campaign Development: Print / Digital / Video / Editing
Dana Seguin, president of Arula, contracted John Urbano to direct, photograph and edit Arula's world premiere brand launch. In total, John has photographed and directed 15 consecutive campaigns for Arula. Arula raises the bar on mid and plus size shopping while erasing industry standards. Arula is unique. Arula is beautiful. This brand will lead the world in all things plus size.