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ARULA

360 Campaign Development:  Print / Digital / Video / Editing

Dana Seguin, president of Arula, contracted John Urbano to shoot, direct, and photograph Arula's world premiere brand launch. Arula raises the bar on mid and plus size shopping while erasing industry standards. Arula is unique. Arula is beautiful. This brand will lead the world in all things plus size.

ARULA / Brand Launch Video

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ARULA / Denim

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ARULA / Holiday

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