Video / Digital / In store / Editing
Converse hired John Urbano to shoot, direct, and edit five video campaigns. At the center of each story is a diverse group of characters, each of them interesting, charming, and engaging in their own way, each with a specific personality and role in the group. They are spontaneous and on the move. One idea follows on the heels of another. Nothing feels scripted. There are only unplanned-for moments that break stories wide open, creating an exciting series of films.