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TV / Social / Digital / Print / Video / Editing

After John Urbano was awarded Nair’s Free Your Most Beautiful Self campaign, he worked directly with ad agency The Joey Company to create two TV spots and a collection of print ads. Nair contracted John because of his experience in documentary film making and photography and his love of beauty. They wanted a documentary-like story that focuses on the small moments of life that highlight unscripted beauty and healthy skin.


John teamed up with world renowned big wave cinematographer Don King to capture all the in-the-water shots of Mahina Garcia in Hawaii. 

NAIR / Mahina Garcia: directors cut


NAIR / Free your most beautiful self

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