360 Campaign Development:  Strategy / Social / Digital / Print / Video / Editing

Listening, branding, and telling emotional stories are John Urbano's greatest strengths. It’s his emotional stories that make people fall in love with the brands he develops.


Working one-on-one with Bruce Asbury at End Creative and the president of UpWest, John shot, directed, and edited all the video and photography for the launch of UpWest, a brand owned by Express. The first campaign was shot over six days in Northern California. The second campaign was shot over three days in Palm Springs, California.

Brand launch campaign

Spring campaign


UPWEST / Go Up West


UPWEST / Soft Clothes for Strong People 60 SEC

UPWEST / Charity Day

UPWEST / Soft Clothes for Strong People 30 SEC

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