UpWest

360 Campaign Development:  Strategy / Social / Digital / Print / Video / Editing

Listening, branding, and telling emotional stories are John Urbano's greatest strengths. It’s his emotional stories that make people fall in love with the brands he develops.

Working one-on-one with Bruce Asbury at End Creative and the president of UpWest, John shot, directed, and edited all the video and photography for the launch of UpWest, a brand owned by Express. The first campaign was shot over six days in Northern California. The second campaign was shot over three days in Palm Springs, California.

​

Brand launch campaign

Spring campaign